Donna Davis is a seasoned estate sale professional with over 20 years of experience and more than 2,000 estate sales successfully conducted across Metro Atlanta.
Her background includes real estate, auctioneering, appraisal work, and experience as a former antique dealer- giving her a well-rounded understanding of how items are valued, marketed, and sold in today’s market. She is also a former member of the International Society of Appraisers (ISA) and was recognized by EstateSales.net as one of the top-ranked estate sale companies in Georgia in 2024.
Donna and her team actively conduct multiple estate sales each month-often managing 2 to 3 sales at a time-applying the same systems and strategies taught in her book and training.
She has worked with private families, professionals, and notable institutions, handling everything from everyday household contents to high-value estates with a structured, results-driven approach.
After conducting thousands of estate sales, one thing became clear:
Most people entering the estate sale business are left to figure it out on their own.
There is very little clear, practical guidance on how to:
– Price items correctly
– Organize and manage a sale
– Attract serious buyers
– Run the business professionally
This book was created to provide that clarity.
This is not based on theory.
It is built from real-world experience and focuses on the actual decisions that determine whether a sale is successful.
You’ll learn how to:
– Price with confidence
– Set up and stage a sale effectively
– Avoid common and costly mistakes
– Run a professional, repeatable estate sale business
These are the same methods being used in active estate sales happening every week.
If you are serious about learning how to run an estate sale business the right way, this is where to start.
Start with the Book. Build from There.
Built on real-world experience and practical knowledge. Clear, proven training backed by more than 20 years in the estate sale industry. Our team has successfully conducted over 2,000 estate sales, generating more than $14 million in total sales revenue.
